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Guam is a brand of Seaweed products made by a company called Lacote based in Italy. The concept of Guam started in the 1980’s when one of the company’s founders, an expert in beauty treatments, took interest in the harvesting of seaweed whilst on holiday in Brittany, France. He became intrigued by the method of harvest, which is extracted from the sea bed by a tool called a Scoubidou, which has a cork screw action to raise the seaweed to the surface. Egidio Siena learnt that the French fishermen valued their crop most dearly and left it out to dry in the sunshine and wind. The dried seaweed, highly concentrated, is then ground down into a powder and used in many health and skincare applications. Egidio was very excited at the potential benefits and uses of this amazing product which was full of vital elements, vitamins and minerals so immediately took it back to his home country to study it further.
After some research and product development he produced a form of seaweed mud which after trials proved to reduce thigh circumference and also improve skin’s appearance and imperfections such as cellulite. The amazing results did not go unnoticed and soon demand led to the formation of the brand Guam, which still today is produced in Italy. Seaweed harvesting for Guam takes place every year at the same time, in the same place and starts during May still using traditional methods.
The original product for Guam is the Seaweed Mud treatment for fighting cellulite and is available as the traditional pots as:
Scrubbing products are available for use for skin preparation prior to treatment and includes Dren Butterscrub (Burroscrub Dren) a shower exfoliant and Algascrub which uses seaweed, sea salts and emollient oils, this one is an excellent prep for seaweed mud.
Next we have the Guam Fangocrema range which is a seaweed mud cream and can be used for everyday maintenance and constant application rather than a one off treatment, again for cellulite. In this range there is the Fangocrema Mud Cream and Fangocrema Cooling Effect Mud Cream (Effetto Freddo).
Guam also has a brilliant range of anti-age creams called Microcellulaire which includes the following products: